REN Clean Skincare: responsible beauty
Cutting-hedge, highly efficient formulations, developed from, and based on, the latest innovations made in cosmetology. Clinically (but never on animals) tested bio-actives products, entirely natural. High-comfort textures, subtle and refreshing fragrances: REN has established itself as a cult name and brand right from the time of its quite confidential launch in 2000. Meaning “pure” or “clean” in Swedish, yet a true-blue London company, REN has chosen to base its philosophy on three key-concepts: Performance – Purity – Pleasure. Clean, safe skincare, with no toxins, no harsh and controversial chemicals, no potential irritant. Ever. Meaning, of course, but not only: no paraben. No sulphates. Absolutely nothing noxious or toxic in nature: REN has quickly become a name of reference in the world of beauty and wellness by being the first brand ever to offer its clients state-of the-art skin care with high technology, proven and visible results. Together with the security of using cosmetics totally free of any harmful ingredients, be it for the skin or for the planet. A conscious and assumed choice, and a commitment: to be totally “zero waste” by 2021. With 100% recyclable packaging, refillable solutions, bottles with reclaimed Ocean’s plastic. For REN’s claim is clear: what is good for the skin has to also be good for the planet… “Clean to Skin. Clean to the Planet” is the brand’s motto and philosophy. For a sustainable future. To achieve its goal, REN has also taken effective action by linking forces with the Surfrider Foundation [link: https://surfrider.eu/], cleaning up beaches and seas worldwide.
My own personal favourite? The incredibly punchy-with-an-irresistible-citrus zest Neroli and Grapefruit Body Cream. A genuine balmy miracle in a bottle, able to achieve the almost impossible: to calm and soothe my hypersensitive “crocodile” skin, even at the heart of harsh Swiss winters. And without irritations. While keeping me in a cheerful mood… yes, even early in the morning, thanks to its pure, organic, energetic fragrance. A saving grace for the man of my life (a joyful soul, able to feel happy and full of joie-de-vivre even in the dark of a frozen January dawn), now spared the dubious pleasure to share my early, grumpy (in pure “old-shark-with-a -toothache” style) winter morning mood. I am also totally, unconditionally smitten with REN Moroccan Rose Otto line: I could just sniff the bottles and jars for a kick of its magic Rose fragrance! Body Cream, Body Wash, Firming Cream, Bath Oil, Body Lotion, Gold Glow Perfect Dry Oil… and the exceptional Moroccan Rose Otto Sugar Body Polish, an extremely efficient skin care doubling as a perfumed, luscious, irresistible treat (redolent with yummy brown sugar and the rich, silky flavour of Rose) for the skin. But my most well-kept secret, my addictive skin comforter of choice, remains the Evercalm™ Overnight Recovery Balm: my very own personal magic recipe to convert a “witch’s crumpled face” into civilized, human, even dashing (yes!) features again, ready to face a long day’s work of hassles and frustration (no, I cannot precisely say I am a morning person… as you might already have guessed). I swear it ! Well, agreed, it doesn’t work so well with less than a five-hours-sleep night, obviously: the impossible doesn’t exist in that valley of tears and wrinkles… REN skincare products can – and do – clean, smooth, heal, protect and pamper your skin. Lastingly and sustainably (in every sense of the word). But they do not deliver magic wonders. Yet, they contribute to change the world, as well as your skin. And this is certainly a tiny miracle in its own right.